Project Overview — Sinsay Albania
Sinsay, part of the internationally recognized LPP Group, entered the Albanian market as part of the brand’s largest expansion strategy in the Balkans. After its debut in Kosovo, the brand opened its first showrooms in Albania — in Durrës and Tirana — marking a key step in LPP’s plan to strengthen Sinsay as the Group’s fastest-growing and leading brand.
Offering a full portfolio of women’s, men’s, kids’, accessories, and home collections, Sinsay brings a modern and affordable retail experience designed for a wide audience. With multiple store openings planned across the country and an upcoming e-commerce launch, the brand is rapidly becoming a major player in Albania’s fashion retail landscape.
Marketing One collaborated with Sinsay on creative production during their debut in Albania. Our work included producing the official opening ceremony video and a professional photoshoot to capture the brand’s first presence in the country, supporting its visibility, communication, and launch strategy.
