ProTaxi Durres – A Complete Branding and Digital Transformation Project by Marketing One
Marketing One proudly presents one of its most comprehensive projects — the full branding and digital transformation of ProTaxi, a leading electric taxi company based in Durres, Albania. This collaboration began from the ground up, where our team was entrusted with creating a brand identity that would stand out in a highly competitive and modernizing market.
Brand Creation and Identity Development
The journey started with naming and slogan development, where we conceptualized the brand name “ProTaxi” and the slogan “On time every time” — both carefully chosen to reflect reliability, punctuality, and professionalism. From there, our creative department designed a unique and memorable logo that embodied the company’s commitment to innovation and sustainability. A complete brandbook was then developed, defining the color palette, typography, and visual standards that would ensure consistent brand communication across all touchpoints.
Visual Branding and Offline Presence
We executed a full taxi wrapping and vehicle branding campaign, designing and applying custom adhesive graphics that gave ProTaxi a strong street presence and instant recognizability. Alongside, we produced a range of printed marketing materials including business cards, flyers, uniforms, QR codes, promotional stands, and roll-up banners — all aligned with the brand’s visual identity to maintain a cohesive and professional look.
Creative Content Production
To capture the essence of ProTaxi’s modern fleet and premium service, we organized a complete photo and video shooting session. The visuals were tailored for both digital and print use, ensuring that every piece of content conveyed quality, trust, and innovation.
Digital Marketing and Online Growth
Marketing One developed and launched the official ProTaxi website, optimized for both user experience and SEO. We also managed the setup of the company’s Google My Business profile, ensuring visibility in local searches and customer accessibility.
Through targeted Google Ads campaigns, ProTaxi quickly achieved top-ranking positions in search results for key terms related to taxi services in Durrës, significantly increasing its reach and customer base.
Social Media Marketing
Our team took over the social media strategy and management, building an authentic online community and creating engaging, visually consistent content. This approach strengthened brand awareness and positioned ProTaxi as a trusted, eco-friendly, and professional transportation solution.
Results
Thanks to this 360° approach — covering branding, design, digital marketing, and print production — ProTaxi successfully transitioned from a new local startup to one of the most recognized and searched taxi services in Durres. The brand now reflects excellence, innovation, and customer trust — a true showcase of how a powerful brand identity and strategic marketing can drive business success.
