Client Overview
Poligoni Rogat is one of the first and most established shooting ranges in Albania, offering a unique experience for sport shooting and firearm training for enthusiasts, professionals, and newcomers.
Challenge
Although the shooting range had strong offline recognition, its digital communication and social presence needed to be developed to reach a broader audience, modernize brand perception, and promote services in a way that balanced sport, safety, and education.
Objective
- Build a structured social media presence
- Improve content quality and brand communication
- Drive customer awareness and foot traffic
- Promote offers, services, and experiences
- Support the brand through ongoing digital performance
Approach
Marketing One began collaborating with Poligoni Rogat in 2020, providing:
- Social Media Marketing
- Meta Ads Campaigns
- Photoshooting Sessions
- Video Production & Creative Content
- Additional strategic support for brand visibility
Content focused on showcasing the range’s facilities, safety standards, training experience, and sport shooting activities, while Meta Ads campaigns targeted awareness, engagement, and new customer acquisition.
Outcome
The collaboration strengthened Poligoni Rogat’s digital presence, expanded its audience reach, and positioned the shooting range as a leading destination for sport shooting and firearm training in Albania.
Timeline
2020 — ongoing
