Project Overview — Medicana Health Group Albania
Medicana Health Group is an internationally established medical network and one of the most renowned healthcare brands in the region, recognized for its advanced clinical standards, multidisciplinary expertise, and patient-centric approach. With a strong presence across multiple international markets, Medicana delivers comprehensive treatments, diagnostics, and specialized care for both local and international patients.
Marketing One partnered with Medicana Health Group Albania to enhance its digital infrastructure and communication strategy, aligning the local market presence with the brand’s global positioning. Our collaboration included end-to-end website development, strategic social media marketing, video production, and 360° marketing support tailored to the Group’s medical departments and patient segments.
Through an integrated and medically compliant approach, the project aimed to strengthen visibility, improve digital patient journeys, and support the promotion of key medical services within the Albanian healthcare and medical tourism landscape.
