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Cliché

Project Overview — Cliché

Cliché is a fashion brand with over 20 years of market presence and a strong retail footprint with multiple stores across Tirana. Known for its curated selection of women’s clothing and accessories, the brand has built long-term customer loyalty through style, variety, and accessibility.

Marketing One partnered with Cliché to develop its e-commerce platform and enable a new digital retail experience. By transitioning from traditional retail to online sales, the project expanded the brand’s reach, improved shopping convenience, and modernised the purchasing journey for female consumers.

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